Employee Advocacy Platform for B2B Growth | Supergrow

The Employee Advocacy Platform that Turns Expertise into LinkedIn® Content

From AI-guided interviews to approval workflows, team management, analytics, and challenges. Everything you need to run employee advocacy, in one platform.

Capture Expertise→Marketing Control→Org Management→Insights & Analytics

7-day free trial

Trusted by leading B2B companies

★★★★★ 4.8/5 on G2 | LinkedIn® Verified Partner

The business case for employee-led content

Your executives' networks are your largest untapped distribution channel, and most B2B companies have never activated them. Here is what LinkedIn's own research found.

12×

Larger reach

Employee networks are 12× larger than a company's own following

95%

Open to outreach

Of hidden buyers say strong thought leadership makes them more open to outreach

75%

Trust over marketing

Of decision-makers say thought leadership is more trustworthy than product sheets or marketing materials

60%

Brand discovery

Of buyers discover new brands through creator and employee content

These aren't our numbers. This is what LinkedIn® found. ↗

Capture Expertise

AI-guided interviews that surface real insights

Team members join a guided conversation with our AI interviewer. They talk through their thinking on industry topics, deals they've closed, lessons learned. The AI asks smart follow-up questions to draw out the insights worth sharing.

The AI adjusts questions based on responses, going deeper on interesting threads.

Each interview generates 3-5 distinct posts from the same conversation.

Team members just show up and talk about what they know.

Authentic Voice

Content DNA ensures every post sounds like them

Each team member has a unique voice profile that captures how they communicate, their vocabulary, tone, opinions, and the topics they're known for. The AI uses this to generate content that sounds genuinely theirs.

Captures tone, vocabulary preferences, and signature phrases they actually use.

Defines what topics each executive should speak on.

Marketing Control

Centralized workflow keeps you in control

All content from all team members flows through one dashboard. You see what's pending, what's approved, and what's scheduled, without chasing anyone or becoming the bottleneck.

Route to comms, legal, or direct to publish based on your needs.

Approve, request changes, or schedule without leaving your queue.

See all scheduled posts across team members in one view.

Organisation Management

Full visibility and control across your team

See everything happening across your team's content program from one place. Create content on behalf of busy team members, share inspiration across workspaces, and keep everyone aligned without the back-and-forth.

See all drafts, scheduled posts, and activity across every team member's workspace.

Create and publish key content for team members who need extra support.

Push content ideas and top-performing posts to team members' workspaces to spark their next post.

Weekly Insights

Weekly reports that help your team level up

Every week, each team member gets a personalized report showing what worked, what to try next, and how they're progressing. Marketing gets a team-wide view to spot trends and celebrate wins.

See which posts resonated and why, so your team can double down on what works.

Each team member gets tailored tips to improve their next posts.

Track growth in reach, engagement, and posting consistency week over week.

Drive Adoption

Challenges that keep team members engaged

Launch team-wide posting challenges with leaderboards and streaks. Turn team visibility from a one-time initiative into an ongoing habit.

Create themed challenges around events, product launches, or initiatives.

Friendly competition shows who's posting and who's on a streak.

Team members get nudges without you having to chase them.

Everything else you need to run a complete employee advocacy program

Beyond content creation, Supergrow handles security, team management, engagement, and publishing, so you can run everything from one platform.

Account Security

LinkedIn®-safe by design. No bans, no risks.

Your team's LinkedIn® accounts are their most valuable professional asset. Supergrow uses official APIs and compliant methods only, so you scale thought leadership without putting anyone's account at risk.

Post Generation

Turn any content into a LinkedIn® post

Your team already creates great content, it's just not on LinkedIn®. Drop in a PDF, YouTube video, or online article, and Supergrow turns it into posts that match each person's voice. No blank page, no starting from scratch.

Publishing

Draft, review, and schedule in one place

Create drafts, get approvals, and schedule posts across your team's accounts. No more copy-pasting or last-minute publishing. Everything is queued and ready to go.

What our customers say about us

12 executives posting weekly

We'd been trying to launch an employee advocacy program for two years. Everyone agreed it mattered, but no one had time. Supergrow got 12 of our leaders posting consistently within the first month.

GrishchaGrowth at Join

First-draft satisfactions

Our CTO was skeptical—he'd rejected every ghostwritten draft we'd ever sent. After his first Supergrow interview, he approved the posts without a single edit. He said it actually sounded like him.

Eddie GuevarraHead of Marketing at Consalia

100% visibility

Managing 8 team members' LinkedIn® accounts used to mean constant Slack messages and last-minute surprises. Now I see every draft, every approval, every scheduled post in one place. The chaos is gone.

Tripti ChaddaManager at Frederic Fernandez & Associates

40+ team members active

Getting our sales and customer success teams to post on LinkedIn® felt impossible. Once we launched challenges with leaderboards, everything changed. Now over 40 team members are posting regularly and actually competing for streaks.

Harriet BuntingAssociate PR and Communications Executive at Sage

Commonly asked questions

How does the AI interview work?+

Supergrow's AI interviewer runs a 10-15 minute guided conversation with each team member through PostCast. The AI asks tailored questions about their expertise, recent wins, and industry perspectives, then follows up to surface the insights worth sharing. No preparation needed. Team members just show up and talk. Each interview generates 3-5 LinkedIn post drafts that reflect how that person actually thinks and speaks. Over time, Supergrow builds a Content DNA profile for each person, meaning the AI asks progressively sharper questions and the drafts get closer to their natural voice with every session. Marketing can review, approve, and schedule those posts from the central dashboard. The entire process, from interview to published post, happens without ghostwriting, briefing calls, or back-and-forth editing. Most teams complete their first round of posts within 48 hours of onboarding.

Will the content sound authentic to each executive?+

Yes. Supergrow builds a unique Content DNA for each team member, capturing their vocabulary, tone, opinions, and the topics they are known for. Because posts start from a real conversation rather than a text prompt, the output reflects how they actually think and communicate. Most users report that the drafts sound more like them than what they would write on their own. The AI does not apply a generic brand voice on top of each person; it learns individual patterns, the words they reach for, the length of their sentences, and the opinions they hold with conviction. Marketing reviews and approves before anything goes live, but the voice stays genuinely theirs. Executives are more likely to post consistently when the content does not feel like it was written by someone else, and authenticity is what drives LinkedIn reach.

How do we maintain brand control across executives?+

Supergrow gives marketing full control without becoming a bottleneck. Each workspace has configurable brand context (tone guidelines, messaging priorities, and topics to stay on or avoid) that shapes every AI-generated draft before anyone reviews it. All content flows through a customisable approval chain: route posts to comms, legal, or directly to a manager before anything is scheduled. You can approve, request edits, or reject with comments from one dashboard. Team members cannot publish without sign-off unless you explicitly allow it for their workspace. If a post references a product claim that is not yet public or uses language outside brand guidelines, marketing can flag it and return it for revision before it ever reaches the executive. Brand stays consistent across every voice without marketing having to write or chase each post individually. The approval layer scales whether you have 3 executives or 30.

What does onboarding look like?+

Onboarding is designed to be low-lift for both marketing and team members. The typical flow: create workspaces (5 minutes), configure brand context per workspace (10 minutes), then send invite links. Team members receive a link, create their account, connect their LinkedIn profile, and complete a short voice setup with no IT tickets, no training sessions, and no onboarding calls required. Most teams are fully operational within an hour of sending invites. If you are activating 10 or more executives, Supergrow offers a guided onboarding session to help configure workspaces, set up approvals, and get the first round of posts created on day one.

How much time does this take from executives?+

Very little. The core commitment is a 10-15 minute PostCast interview each week, which produces 3-5 post drafts. From there, executives spend 5-10 minutes reviewing and approving their drafts before they go live. Total: under 30 minutes a week to maintain a consistent, credible LinkedIn presence. No writing, no blank pages, no figuring out what to post. For executives who want even less involvement, marketing can create content on their behalf using their Content DNA and publish after review. Most executives say it is the first time LinkedIn has felt sustainable alongside their actual job.

Do you offer support and training?+

Yes. Every Supergrow account includes access to the help centre, onboarding documentation, and email support. Teams on paid plans get priority support. For companies activating 10 or more executives, Supergrow offers a guided onboarding session to help configure workspaces, set up approval chains, and get the first round of content created. Ongoing resources cover LinkedIn best practices, content strategy, and how to get the most from PostCast interviews. If you need help structuring your employee advocacy programme, reach out to the team directly. Most setup questions are resolved within a single session.

Your team's voice is your most underused growth asset.

Supergrow helps B2B marketing teams build a consistent executive LinkedIn presence, with full control, authentic voice, and measurable ROI.